Until quite recently companies involved in statement printing were mainly shopping for a way to shave another 1/10 cent off the cost. With the recent increases in postal rates, this has become a very frustrating process.
RED TEAM Advisors’ principals have done extensive consulting work with some of United States’ largest banks and insurance companies. During this work, we learned about the value of the empty ounces. That space that is being left in the envelope, unused but with postage paid.
RED TEAM has processes and relationships to advise its customers on how to manage the empty ounce. We have access to programmers who can help you with the design of you statements so that the last little inch becomes a marketing message to the most important customers, the ones you already have earned.
RED TEAM associates can also advise you on how to use advanced mail inserting systems available in-house or as an outsource solution so that you fill those empty ounces in your envelopes completely with valuable company messages.
Imagine every time you send an invoice, it contains a small message about your latest high value services. Imagine every time you send an employee message, you add an extra flyer on one of your new benefit programs, all without adding to your already burdensome postage bill.
This is all possible today with a little work and planning. RED TEAM Advisors, Inc. can get you started on a path to manage this hidden resource in your company.
