Gordon Stanley, the founder and president of RED TEAM Advisors, began his career and has continued to do significant work in and around the healthcare, HMO and health insurance community. This industry has unique challenges related to privacy, HIPAA regulation, immediate need for information, marketing challenges and consideration of the patient. These factors as well as knowledge of the document management and scientific imaging specialties are all considered during engagements for health organizations.

This area is one of the most document intensive areas in all industry. These enterprises are fraught with regulation by both Federal and state governments. RED TEAM Advisors’ president and two of his associates have extensive experience developing solutions for some of the largest banks and insurance companies in the country. One of RED TEAM Advisors' specialty in this area is providing solid advice and project management for the implementation of one-to-one marketing strategies that take advantage of the unused postage in statements. This expertise continues to be expanded in one of the most rapidly changing areas due to the advent of high quality digital color printing, and the use of XML to allow documents to be presented across an assortment of media simultaneously. Additionally, RED TEAM Advisors’ associates have provided improved graphic workflow systems designed to speed the cycle time to market of newly created insurance products, helping customers increase revenue.

In today’s competitive business world, manufacturers are some of the most innovative companies when it comes to keeping their products from becoming commodities. This is especially true in the high technology arena. One method used to successfully combat commoditization is the use of documentation as a differentiator. RED TEAM Advisors principals and associates have worked with world class technology companies to develop systems and methodology that allow better than 99.98% accurate on-demand production of critical technical documents. Most companies have avoided on-demand because of risk around performance.

RED TEAM Advisors has experience showing companies how to use project management methodologies to ensure smooth transition to outsourced production houses and Six Sigma measures to continuously track performance and satisfaction. Now with the rapid changes in technology, RED TEAM is working closely to advise clients how to use tools such as XML to make technical documents available anywhere, anytime in any format.

Every business has some level of marketing and sales function. Additionally, some companies provide advice and service in this area. These companies are rewriting busines history daily by taking advantage of document technology... taking their clients' and their own business to customers more efficiently than in the past.

RED TEAM Advisors has experience in researching and developing the document infrastructure used by world class companies selling business-to-business. Our experience includes research and focus groups with key buyers to understand how they would like to be presented critical information without having their time wasted. Our experience also includes working closely with companies to develop the message, fine tune the delivery, including accompanying sales people on calls to validate the selling methodology.

Through RED TEAM Advisors relationships, we even have links to a world class training organization to help you develop a rollout and training methodology based on solid simulations and experiences to ensure that new marketing strategies are a success.

Recently RED TEAM Advisors has begun research using Six Sigma principals to get to the "CTQs" of print production, those factors that are critical to quality. This information will be used to help key clients and selected vendors manage document decisions based on accurate information on what factors really equate to success.

Much of RED TEAMS Advisors focus in this areas come about because of our ability to stay abreast of the latest communication and document management developments, and our ability to think out of the box, develop relationships with best of class experts and wrap the project up with solid project management.

In addition to training and development, RED TEAM Advisors has developed specific strategies around document management that allow you to leverage critical documents, effectively increasing your return on investment.